Dear Conscious Entrepreneur,
 If you are looking to develop professional graphic design that communicates instantly the true value of your services to your client, I welcome you to The
Holistic Brand Workshop.
In this two hour workshop I will teach you three powerful ways to connect with your ideal VISUAL BRAND.
You may not be familiar with the term “ideal business brand”. But you may be familiar with some of the following symptoms:
• Your logo or graphic materials don’t look professional so you’re hesitant to pursue new clients
• You don’t seem to be able to summarize compellingly the full worth of your services in words
• Each of your marketing materials has a different look so your clients get distracted from the
main value of your services
• You work really hard to market yourself but receive very little response from new clients
If this describes your business you’re at the right place.
In the beginning stages of my graphic design practice I went through many pains, including
feeling insecure about my own logo and web site, composing e-mail campaigns that produced no leads, and designing posters that created no interest. Each time I failed to attract new clients I felt more and more inferior and unworthy of my profession. Not to mention the wasted time and
revenue opportunities.
Can you relate to that feeling even if you are in a different profession?
The good news is -- there is a way to develop sharp graphics that portray both your values, serves your client’s needs and maintains consistency.
But it doesn’t start with good graphic design. It starts with good business design.
The bad news is -- it is not an instantaneous act. Laying out the foundation of good business design takes time to consider your own philosophy, your industry, your niche, your language, your visuals, your promotion all at once.
In essence it is building a culture. It is a process known in advertising as branding.
The more thorough the branding, the more effective the marketing.
Since I’ve worked in advertising I can tell you that the process of branding takes months, sometimes years. Corporations can afford to hire big ad agencies to develop their slogans, logos and marketing campaigns.
But if you’re anything like me - a dynamic and efficient solopreneur - you’d be asking “How would I find the time and money for this process?”
But here is the catch: branding always starts with YOU, the business owner, not the marketing specialist or the graphic designer.
And that means you have full control over your TIME and MONEY.
If you have a foolproof branding blueprint, you can build your own authentic and infectious business brand.
Which is why I designed a workshop that takes you by the hand from one level of this blueprint process to another. It is a visual business plan that summarizes all the years of my advertising experience and whose steps are repeatable, so you can explore it your own.
In “3 Powerful Ways to Connect With Your Ideal Visual Brand” you will learn:
• How to define your true value and communicate it effectively to your clients
• How to identify your niche
• What makes a good logo and how to visualize the symbol that makes perfect sense for your own business
As I said, branding is an ongoing process. Even with the tools I give you, you would still have to perform some research and do your exercises
(I didn’t say it was going to be easy!).
But here are some of the long-term rewards:
• You will save time and money
you won’t have to rely on a branding consultant or a graphic designer to extract the important information from you. You would go to them with an informed knowledge and a solid business design, which will keep their time to a minimum
• You will be the architect of your own business and graphic design
this will give you the magnetizing power of really owning and believing in your brand
• You will become flexible
knowing the staples of your brand and how they relate to each other will give you clarity and speed
to take important business decisions at any time
Here’s what some of my clients have to say about the Holistic Branding process:
“I’ve been delighted with my experience with the Holistic Brand process. Searching for a graphic designer to help create a website for my business, I kept feeling that something was missing. Finding the Holistic Brand was finding what that something is. The process makes so much sense, I don’t know why everyone does not do it this way. As a business owner, I get a clarity about my mission, while at the same time my designer can use an in-depth understanding of what I am about to inform the design process. We become co-creators, and the visuals of my business can now reflect an understanding of its depth and roots. I enjoyed Fani’s insight, information, and inspiration. She brings a wealth marketing wisdom and a beautiful humanity to the brand process. Fani and Bob, I think what you are doing is genius!” ~ Liza Cassidy Jeswald “A Table in the Garden”
“Each time I show my brochure I get a new client! Everybody loves it and I feel so confident having it with me as a visual aid. The growth is happening quickly and I am so proud of your work to assist me as I grow along. Fani & Bob, thanks for being part of the GA Team!” ~ Kathy Koehler “Group Active” / www.groupactive.com
So if you are ready to:
• Build a contagious brand with contagious words and graphics
• Build a systematic brand that stems from your own core values
• Build a holistic brand that not only solves your client’s immediate pains but answers their
long-term aspirations
I invite you to the Holistic Brand workshop.
For new dates and locations for workshops call Fani Nicheva at 831-466-9677 or by Email
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